The Shops at RedBird
The transformational redevelopment of Southwest Center Mall — originally built in 1975 — into a 950,000 SF mixed-use destination anchored by healthcare, education, retail, housing, and hospitality.
- Market
- Southern Dallas, TX
- Asset class
- Mall redevelopment / mixed-use
- Status
- Current
- Role
- Co-developer / Partner
- Size
- 791,261 SF (950,000 SF at full build)
- Total investment
- $400M +/-
- Delivered
- Phased delivery underway
- Partners
- UT Southwestern, Children's Medical Center, Dallas College, Parkland, City of Dallas
- UT Southwestern
- Children's Medical Center
- Parkland
- Dallas College
- Burlington
- Chick-fil-A
- Starbucks
- Foot Locker
- Frost Bank
- Palladium RedBird
- Workforce Solutions
The only regional mall in the southern sector of Dallas, sited at U.S. 67 and I-20, had become physically obsolete while remaining a landmark the community was deeply invested in. Any credible plan had to solve for obsolescence, tenant credit, and public trust at once.
- 01
Reposition the asset around non-retail demand drivers — healthcare, education, and office users with long-term credit.
- 02
Coordinate public and private capital so the basis works without compromising quality.
- 03
Deliver Class A apartments, hotel, grocery, restaurants, and family entertainment alongside the institutional anchors.
- 04
Maintain continuous community and civic engagement through every phase of execution.
A multi-award-winning $400M redevelopment that has become the reference project for impact-driven redevelopment in Dallas — and the credential that brings owners and institutions to Russell Glen in other markets.
Southern Dallas has a regional destination again — healthcare, education, jobs, and retail in one place, owned and operated with the community rather than around it. RedBird is the proof that the blueprint works.
- Transformation
- Intentionality
- Roots & Reach
