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Omni Dallas
Retail and restaurant strategy for the City of Dallas convention center hotel — a four-star, full-service property with approximately 1,000 rooms.
- Market
- Dallas, TX
- Asset class
- Hospitality retail advisory
- Status
- Completed
- Role
- Retail advisors
- Size
- 80,000 SF flexible meeting space
- Total investment
- Confidential
- Delivered
- Completed
- Partners
- Matthews Southwest, City of Dallas
Anchors & key tenants
- Omni Hotel
- Biergarten
- Café Herrera
- Coal Vines
- Owner's Box
The challenge
Attracting credible restaurant and retail operators to a convention hotel connected to the Dallas Convention Center by skybridge.
The approach
- 01
Advise Matthews Southwest and the City of Dallas on retail strategy and merchandising.
- 02
Recruit and structure food and beverage operators for the hotel podium.
The transformation
A fully merchandised hospitality destination reflecting the character of downtown Dallas.
The legacy
Retail strategy that made a public-private hospitality investment work at street level for residents, not just visitors.
- Intentionality
